Spanish language

How to pronounce wall st. in Spanish?

Full Transcript

[Music]
and me
[Music]
even if you're
also
and gonza mauro
my eyes
are
seguí
yes no
da
[Music]
well you'll think I'm here to give
a talk about art music singing
well the truth is that I'm not here to talk
anymore tell you the story of how to
turn my dilemma into a purpose it
all started when i was a girl i don't know if
any of you know or have
ever seen adapt and he was a vet
who was in africa and one of his
patients that really inspired me the most
was the lion clarence a viscous lion
a lion that could not see sorry he runs
here a little
and the truth is that this always inspired me
how to heal how to repair
how many children surely want to
be veterinarians pick up dogs in the
streets and now the only thing I wanted anyway
That was it, but my English mother had to
live in the Second World War and she
taught me something different, she told me, look,
Francisca, it's true that animals
suffer a lot, but people also suffer a lot.
especially in situations
of conflict
in situations when we are
fighting with each other and we as a country had to
face a situation
where we actually live as a
society a conflict and some of
our relationships were damaged
and I said well what would happen if instead of
healing the animals I worry to
heal the relations of a country I try to
see how we can repair it and I'm going to
work in communications
I like to sing because I don't work on
television
and that's how I put television to
work I worked for a good number of
years in television but I realized that
unfortunately the search for the
rating for the scope for the effectiveness
many times left my dream postponed
by including this that
clarence had symbolically left me
as an inspiration in my childhood which was to
try to repair repair
relationships
then I went to work in advertising of
course it wasn't like mad men but it was a
creative agency where there were very
talented people very good people but
also unfortunately like them
we also had to postpone what
we believed was what
advertising could contribute or what
brands and companies could build
therefore the lion of course was also
postponed
after working then in
creative agencies in media in
media agencies i discovered that a
part of me was like this child was always
a little bit
left behind and left behind because i couldn't repair i couldn't repair this symbolic clarence that had been left somewhere behind
and somehow the way advertising
interrupts us I felt that my
world in advertising
was also interrupting my
life, my world in marketing was not what I really wanted to
do
but I wanted to contribute
so 2008 I don't know if you
remember but I wasn't a lion anymore what
was seen here was a bull
a bull that symbolized the prosperity
and optimism of wall st reet and that when
the real estate bubble burst, it not
only dragged down
a system where there was a great recession,
as you know, in various countries around
the world, but it also dragged down something
that was very painful, which was
credibility and trust in
people in institutions, but above all
everything in the companies in the brands and I
worked with the brand and worked with
people who worked with those brands
and I saw that this symbolic bull
was also damaged it had fallen
so the truth is that not only
10 were damaged but I also saw the
annoyance the outrage that there was not
only in the us but in other
parts of the world where people
really wanted things to change
there was outrage they wanted transformation
and I said again and well how
can we from communications
from marketing to advertising the industry
the media how can we help bring about
that transformation
and well I was just working at an
international media agency ional and
did a study and asked
375,000 people in 33 countries evaluating
1,500 brands
and if these 375,000 people were like
these ten people we selected
here and we would have asked those
ten people, well, how much do you
think companies should contribute to
our social and environmental well-being
and the truth is that 70%
of people believe and expect that
companies and brands contribute to
social and environmental well-being but
if they also asked you, well I, do you
think that people who work in
companies work hard to generate
greater well-being and the truth is that
only 40 percent 4 out of 10 people
think that the people who work in
companies are working hard
to improve their quality of life and
take charge of social
and environmental problems and even worse when
asked, we highly evaluate these 1500
brands we ask good people
what percentage of the brands
help you in their daily quality of life, the
percentage is 27%,
that is, quite little, and then we
ask them something else, it has been
for the people who work in the
industry, we asked the brands,
well, and you would like that you would
care if your brand disappeared,
this brand or the 1500 brands in this 33
market how many brands in the world would it
matter if they disappeared
only 26 percent of the brands
people care if they disappear and worse
when we asked them what happens to the
content advertising is not true
how much of it is irrelevant 60% of the
content for people in the world
is irrelevant the content of the
brands
wow leon clarence it is the truth that it
looked quite a bit further still when
we started to reflect and we started to
see the numbers and we said let's see but
if we are investing in Chile more or
less one billion dollars in
advertising in communication in the
communication that companies make to
citizens
and not only one billion
in television, radio, press, and the
Internet, but also another 1,000
million in sponsorships at events
in content studios,
so I wonder how many of
these two billion dollars are
being invested to communicate not
only what companies and the
brands sell the goods they sell
but also the good they do how much of
all of these two billion
dollars were invested here or here and
not only that I started to think well and
what is creativity we were
just talking about art
how much It is the art that is put to
communicate so that companies and
brands communicate what they are doing
for well-being and summon citizens
to help them do greater
well-being versus the number of formats,
playful emotional styles,
artistic resources, sponsorships, singers, etc.
used. to communicate and to
seduce people so that
we buy products,
then the truth is that well it happened to me in
2011 I continued with this dilemma with this
postponement of clarence and until 2011
I don't know if any of you will remember the
strawberry bull
well the strawberry bull
is a bull that got married fell into a
drinking water well two children passed
At eight in the morning they took this photo
of this poor bull that had fallen here
in this in that camera in this
drinking water well next to the valves
and these children uploaded the photos to
social networks and at one in the afternoon only
in the morning there were four
television channels covering this news this
problem and the truth is that this was not
only
covered by four
television channels a bull that had fallen
this was in 2011 remember the number
of problems we had
but also these channels had
a history how we are going to make
concrete fight how we are going to raise that
concrete with what and were several allies
that met municipality ngo
associations of
universal veterinarians sities with
veterinary schools that came together to get
this bull out and very unusual finally
citizenship was achieved not only helped
but also made memes it is not true
as if the bull were one of the miners
who was not true with this world
and well and what one finally observed
after seeing all this that had
happened with the strawberry bull is not
true and the media
mobilized not a single peso invested by bull
corporation was all this arose
from the desire of the citizens to
resolve a problem
and well it was like that when a
clue appeared a small clue to say well
maybe there is a model in which we can
make the big problems that
we have as a society social
problems environmental problems what would happen
if this model where one embraces a pain
looks for allies municipalities ngo
organized civil society citizenship what
happens if one looks for these allies tell
a story a true story
and not just lamente tells the story generates
an activism that is what many brands
and companies are doing abroad and
from this joint activism
new solutions and new contributions are generated
well I wondered if maybe all this
activism of indignation and annoyance
and discomfort could become into
activism and could become
welfare activism
and that was when I began to
observe different examples, for example
in the case of a car brand that
positioned the sale of its new
eco-diesel diesel engine by telling all
citizens if you hate something change
it it was no longer the sale of a product it was the
sale of a purpose it was the sale of a
value that was together let's solve
pollution
and not only that later I started to
investigate many cases of
[ __ ] industries appeared and there was one that
Personally, as you know, I have
this soft spot for animals. I
loved that it was
responsible animal husbandry and that was how I he owner of
a fast food in the us said what
would happen if we did the right thing if
instead of buying any meat for one
for our tacos we only bought
meat that he provided came from
suppliers that had raised
animals responsibly then his partner
told him his minority partner but partner
told him fine but this is going to be more expensive for us also it is going to be
more expensive for the customers
than the owner said he said
I don't care it's the right thing to do and the customers
who come and choose us are going to choose us for
that
and well no only that case but
another case where when there was when
an Argentinean party god children who
had no shoes could not believe it and he
said well what would happen if we looked for
a way a business model in which each
person who bought these shoes would
buy them for himself but also
buy him a shoe for a child who does not
have to happen
and that's when I began to fall in love with this new
way of doing business of doing
marketing ng and summoning citizens
and investing in advertising that
made sense,
we could turn clients into
our allies to overcome the
problems we wanted to overcome
and therefore I asked well,
remembering this symbolic lion, not
what would happen
if we asked the entrepreneurs
executives of companies like john
mccain what would happen if we asked him
to be our mentor
who will help us who will guide us to
overcome problems through
market attraction
what if creative agencies
also guided by these mentors in
instead of creating content to seduce
and interrupt us no they will not create those
stories that can inspire us to
change things
and what would happen if we took this river what
is this river like in indonesia
polluted by the
textile industry what would happen if this
guy of problems will become our
enemies if together we concentrate on
working if every time I c If I bought
a pair of pants, a dress, a sock,
I knew that with my contribution I was really
able to be part of this
war against these enemies that we have
today,
and not only that, what would happen if every time
I go out wearing one of the
products, I show them to me? I feel
proud because I feel that I am in a
certain way a hero who is doing
the trick that nobody can do if the
brands alone wanted to do it, it
can
not if there is no demand, it does not work
and therefore I
would like to reach the end of this
presentation after Thinking about all this,
I asked myself what would happen if,
instead of having dilemmas, not like when
one stands in front of a
point where one has several options and
tells us of course I'm a singer, not
really, with that I don't think it contributes
much to the most I'm going to have a
record deal and someone is going to earn money
and someone becomes famous, maybe
I don't know, I'm not interested, I'm going to Africa to
be a veterinarian when he doesn't care for me anymore it makes
so much sense it could be I could
turn this dilemma of working for
my ideals or working in a
communications profession because I could
turn this dilemma into a purpose I
think so I think the time has come
when brands hand in hand with
entrepreneurs the creatives of the
agency of those of the
creativity agencies and the media let's make our
contribution let's contribute with everything we know
and what we can do to activate
even a citizenry of well-being that
wants to transform all this discomfort into
solutions so I invite you too to
transform their dilemmas
[Applause]

[Music]

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wall st.::noun | Spocien Dictionary

wall st.

noun

a street in lower Manhattan where the New York Stock Exchange is located; symbol of American finance

Type	Words
Synonyms	wall street

How to pronounce wall st. in Spanish?

wall st.::noun | Spocien Dictionary

abandonment

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