This suppositional link that the consumer can have with the product allows one to identify with the personalized device, which then can become an integrated part of his or her life.
From the en.wikipedia.org
A work of suppositional fiction might be science fiction, alternate history, mystery, horror, or even suppositional fantasy, depending on the intent and focus of the author.
From the en.wikipedia.org
She says that the more people think about the hypothetical question, without taking into account that the information provided is suppositional, the stronger the effects of bias appear to be.
From the sciencedaily.com
More examples
Conjectural: based primarily on surmise rather than adequate evidence; "theories about the extinction of dinosaurs are still highly conjectural"; "the supposed reason for his absence"; "suppositious reconstructions of dead languages"; "hypothetical situation"