Big Wednesday is an overlong bit of shmaltz, rendered just about watchable thanks to some fantastic surfing footage.
From the guardian.co.uk
Shmaltz was founded in 1996 and currently brews rich ales under its He'Brew label and lighter lagers under its Coney Island label.
From the suntimes.com
More examples
Schmaltz: (Yiddish) excessive sentimentality in art or music
Schmaltz (also spelled schmalz or shmalz) is rendered (clarified) chicken or goose fat used for frying or as a spread on bread in Central European cuisine, and in the United States, particularly identified with Ashkenazi Jewish cuisine. Rendered waterfowl fat is also used in the cuisine of Southwestern France...
Grease or fat; (slang) flattery; to sweet talk, overly praise, dramatic
Literally, chicken fat or rendered cooking fat. Also, thick, insincere praise; over-the-top, overdone, glitzy theatrics; gross sentimentality. Something shmaltzy is kitschy, overblown, overdone, rather tasteless, unctuous.