he read a book on salesmanship but it didn't help.
Examples of salesmanship
salesmanship
You get a lot of salesmanship, everyone ends up wasting time and you lose trust.
From the telegraph.co.uk
Salesmanship Club volunteers are running around making sure things run smoothly.
From the dallasnews.com
The new movie will be hard pressed to duplicate that word-of-mouth salesmanship.
From the time.com
Weaving salesmanship into a splendid dinner resulted in a wonderful new client.
From the washingtonpost.com
Too often, the media were willing accomplices in the salesmanship of this sham.
From the inrich.com
Salesmanship in brands is an art, but clients want to believe it is a science.
From the guardian.co.uk
Whatever was left of an ethic of service gave way to an ethic of salesmanship.
From the theatlantic.com
But the 34-year-old PhD's sharp-eyed salesmanship is about to be tested again.
From the guardian.co.uk
That lasted for three years, but he didn't have enough cheek for salesmanship.
From the guardian.co.uk
More examples
Skill in selling; skill in persuading people to buy; "he read a book on salesmanship but it didn't help"
A sale is the pinnacle activity involved in the selling products or services in return for money or other compensation. It is an act of completion of a commercial activity.
The skills and knowledge of how to sell; A position as salesman