In the U.S. Moberg plans to reposition Ahold toward the upper end of the market.
From the businessweek.com
With their balance sheets on the mend, chains set out to reposition themselves.
From the sfgate.com
Giannini's bigger challenge has been to try to reposition Gucci's clothing lines.
From the time.com
Because they are easy to reposition or peel off, they can be changed on a whim.
From the omaha.com
Kinney makes a conscious effort to reposition her ponytail throughout the day.
From the edition.cnn.com
Dual control addressed the problem of having to reposition a hand to change gears.
From the en.wikipedia.org
You can wipe the slate clean and reposition yourself to be whatever you want to be.
From the curiouscapitalist.blogs.time.com
If the old handrail doesn't meet code requirements, reposition it so it does.
From the sfgate.com
Plus, as more cruise lines reposition ships there, competition will increase.
From the timesunion.com
More examples
Repositing: depositing in a warehouse; "they decided to reposition their furniture in a recommended repository in Brooklyn"; "my car is in storage"; "publishers reduced print runs to cut down the cost of warehousing"
Shift: change place or direction; "Shift one's position"
Place into another position
(repositioning) the act of placing in a new position
(Repositioning) Typically, when a vessel moves from one seasonal cruise area to another i.e. from Alaska in the summer to the Caribbean in the winter. The movement (or segments of the movement) from, say, Vancouver to Ft. Lauderdale may be termed a "repositioning cruise."
(repositioning) Changing the product positioning, either on failure of the original positioning or to react to changes in the marketplace.
(Re-positioning) involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market.
(Repositioning) Activities aimed at giving an existing product a new position in customers' minds, expanding or otherwise altering its potential market. Many potentially valuable products lead an obscure existence because they were launched or positioned in an inadequate manner. ...
(Repositioning) An attempt to change the views of consumers about a product relative to its competitors.