We can suspend our disbelief enough to make an emotional investment in warrior elves or cartoon cowboys for as long as their behaviour is driven by a rational motive.
From the guardian.co.uk
Lin, operating as a rational individual, has no motive to lower the salary, or sign a 4 year $30M contract when he could have a 3 year $25M contract, yes?
From the forbes.com
If there was no profit motive then the rational actor would merely conserve their resource for personal use and no investment would occur.
From the en.wikipedia.org
Evolutionary biologist Robert Trivers has noted that people have a motive to sell themselves as beneficent, rational, competent agents.
From the time.com
The concept of profit motive was first raised by Adam Smith to explain why rational actors should invest their personal resources and why they needed to be provided a rent for use of that capital.
From the en.wikipedia.org
Still, as a society, we may have to ask ourselves whether allowing market forces and the profit motive to govern the distribution of medicines and health services is a rational choice.
From the time.com
For the motive which may be said to be its cause lies in the person himself, and the identification of the self with such a motive is a self-determination, which is at once both rational and free.