continuous change results in lack of memorability.
true memorability of phrase.
Examples of memorability
memorability
Stuff gains traction, I guess, not least because of memorability and association.
From the guardian.co.uk
In general, different research subjects tended to produce similar memorability ratings.
From the sciencedaily.com
My vote for memorability would probably go to George of the Famous Five.
From the guardian.co.uk
But tellingly, Twitter captured the essence of Hughes's clarity, memorability and pugnacity.
From the independent.co.uk
In the meantime, we're stuck with passwords whose security is inversely related to their memorability.
From the guardian.co.uk
Once again, the need for memorability is a boon to attackers.
From the economist.com
Now that virtually everyone is freelance then credits can matter, as can the memorability of a name.
From the guardian.co.uk
Greig said the judges made their decision with criteria that included durability, memorability and quality.
From the guardian.co.uk
The Campbell's campaign included a charming iPhone app as well, which could have improved the memorability of the ad.
From the techcrunch.com
More examples
The quality of being worth remembering; "continuous change results in lack of memorability"; "true memorability of phrase"
A system should be easy to remember so even the intermittent or casual user is able to return to the system after some period of not having used it, without having to learn everything all over again.