Its lucrativeness justified a high commitment in terms of investment and effort.
From the en.wikipedia.org
Excellent analysis on Bolt's lucrativeness in the corporate realm.
From the forbes.com
That led her to consider the work experiences of film actresses and the pursuit of data about the lucrativeness of sex in movies.
From the cnn.com
The lucrativeness of this Carbon sink could make it self sustaining, inviting private industry and avoiding the need for any wasteful government spending.
From the newscientist.com
What this reticence meant, in short, was that Grum was probably run by a small team led by Gera and that, even given its reach and relative lucrativeness, the entire operation was streamlined.