One trend Tracey mentioned within the retro-inspired look was that of lettering.
From the charlotteobserver.com
Instead of the traditional Lakers purple and gold, the lettering was light blue.
From the philly.com
The graffiti was painted in large red lettering on the building and on the road.
From the thenewstribune.com
Highway and directional signage are white lettering on blue or green background.
From the en.wikipedia.org
Lettering on the plate must be black on a white or yellow reflective background.
From the en.wikipedia.org
The Leroy lettering set consisted of a stylus and a pantographic lettering form.
From the en.wikipedia.org
Recently, Marvel Comics experimented with mixed case lettering in all its books.
From the en.wikipedia.org
It's not just the large lettering of their GB number-plates that gives them away.
From the telegraph.co.uk
It stated that the state appellate court was wrong in protecting the lettering.
From the freep.com
More examples
Inscription: letters inscribed (especially words engraved or carved) on something
(lettered) knowing: highly educated; having extensive information or understanding; "knowing instructors"; "a knowledgeable critic"; "a knowledgeable audience"
Calligraphy is a visual art related to writing. It is the design and execution of lettering with a broad tip instrument, dip pen, or brush, among other writing instruments.:17 A contemporary calligraphic practice can be defined as, "the art of giving form to signs in an expressive, harmonious, and skillful manner".:18
Technical lettering is the process of forming letters, numerals, and other characters in technical drawing. It is used to describe, or provide detailed specifications for, an object. ...
Written, especially printed, text
The lettering of a print refers to the information, usually given below the image, concerning the title, artist, publisher, engraver and other such data.
The alphabet characters used in creating legends, mottos, and other inscriptions on a coin.
The memorialization of a crypt or niche with bronze letters and numerals or with the same accomplished through sandblasting. For crypts and niches, the name and years of birth and death are displayed, according to styles and arrangements approved by the Catholic Cemeteries. ...
Also referred to as monogramming, embroidery utilizing letters and/or words.