The three-door might not sell in big numbers but it does glamourise the brand quite a bit.
From the nzherald.co.nz
I wish people would stop trying to glamourise depression.
From the independent.co.uk
Its very name implies an acceptance of establishment values and much of its exhibits glamourise war.
From the morningstaronline.co.uk
The End didn't glamourise the city, far from it.
From the independent.co.uk
He celebrates his neighbourhood but does not glamourise criminality, deconstructing the gangster mentality rather than glorifying it.
From the guardian.co.uk
Despite it being a crucial element of the story, I think people sometimes neglect to think of him in this way and instead glamourise him when he's nothing more than a desperate fool.
From the guardian.co.uk
More examples
Romanticize: interpret romantically; "Don't romanticize this uninteresting and hard work!"
Glamorize: make glamorous and attractive; "This new wallpaper really glamorizes the living room!"
(glamourisation) glamorization: the act of glamorizing; making something or someone more beautiful (often in a superficial way)