Call it faintheartedness, wavering, shrinking, or generally a lack of confidence in business prospects.
From the theepochtimes.com
From its first issue, featuring a cover story on Spiro Agnew, New Times has seldom been guilty of faintheartedness.
From the time.com
While the conflict had little to do with substantive issues, it generated an astonishing amount of confusion, faintheartedness, and disillusionment within Serbia.
From the edition.cnn.com
After all, if you can't even address what you're up against with any honesty, you can't blame the other side for drawing entirely reasonable conclusions about your faintheartedness in taking them on.
From the washingtontimes.com
More examples
The trait of lacking boldness and courage; "faintness of heart and infirmity of purpose"
(fainthearted) faint: lacking conviction or boldness or courage; "faint heart ne'er won fair lady"