Trademark distinctiveness is an important concept in the law governing trademarks and service marks. A trademark may be eligible for registration, or registrable, if amongst other things it performs the essential trademark function, and has distinctive character. ...
That serves to distinguish between things; that is characteristic or typical of something
(distinctiveness) the extent to which a person behaves in the same way across different situations. 595
(Distinctiveness) Eysenck and Eysenck (1980) asked participants to say words in a distinctive way, e.g. spell the words out loud. Such participants recalled the words better than those who simply read them off a list.