It must not cannibalise the market that Hawthorn has established so successfully.
From the themercury.com.au
It may cannibalise its core business but at least it will keep its customers.
From the economist.com
Instead it will be seen as an alternative which will cannibalise iPad Classic sales.
From the smh.com.au
The question is does our iPad content cannibalise subscription revenue?
From the independent.co.uk
Eventually the cancer of radical and extremist Islam will cannibalise itself and die out.
From the economist.com
There are more of them to cannibalise than Macs so thats a plus to us.
From the guardian.co.uk
Sky doesn't want to cannibalise them with its pay-as-you-go business.
From the independent.co.uk
Having bred too quickly, they began to cannibalise each other.
From the economist.com
Then we will cannibalise each other until we run out of oxygen.
From the newscientist.com
More examples
Cannibalize: eat human flesh
Cannibalize: use parts of something to repair something else
In marketing strategy, cannibalization refers to a reduction in sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer.
To eat the flesh of (a human being); To remove parts of (a machine, etc) for use in other similar machines
(Cannibalisation) The degree to which increased sales of one brand replace sales of another brand or brands from the same manufacturer.
Draw sales or audience away from the original product or medium without any increase in total sales or audience. Thus total sales or audience is split among more players.