The practice is called microtargeting, as much political discipline as buzzword.
From the nytimes.com
Fremium is actually the buzzword and cool business model in vogue at the moment.
From the eu.techcrunch.com
Centuries before globalization became a buzzword, it took on a Portuguese accent.
From the time.com
Entrepreneurs would create professional-looking, buzzword-laden business plans.
From the techcrunch.com
Integrated pest management is the newest buzzword when it comes to handling bugs.
From the ocregister.com
Antioxidants are the buzzword in food and beauty for their anti-aging benefits.
From the freep.com
Transparency is now supposedly the buzzword of all international organisations.
From the economist.com
Social entrepreneurship is kind of a buzzword right now, but it's not a new idea.
From the washingtonpost.com
Then there are enthusiasts that just use this buzzword for most of their needs.
From the iftomm2003.com
More examples
Stock phrases that have become nonsense through endless repetition
A buzzword (also fashion word and vogue word) is a term of art or technical jargon that has begun to see use in the wider society outside of its originally narrow technical context by nonspecialists who use the term vaguely or imprecisely. ...
Beagle Bag is a collection of computer games for the Apple II family of computers published in 1982 by Beagle Bros Software. In common with their other titles, the Beagle Bag software was released in unlocked and unprotected form, and is now in the public domain.
A word drawn from or imitative of technical jargon, and often rendered meaningless and fashionable through abuse by non-technical persons in a seeming show of familiarity with the subject
(Buzzwords) differ from jargon in that they have the function of impressing or of obscuring meaning, while jargon (ideally) has a well-defined technical meaning, if only to specialists.
(buzzwords) every subculture, profession and hobby has its jargon, usually for the purpose of (a) defining oneself as a member, (b) making an implied humorous comment about something, and (c) inflating oneself to appear to be an old hand at it. This file is full of buzzwords. ...
Considered hip and trendy, a buzzword is a word or phrase that takes on added significance through repetition or special usage. Although buzzwords are widely used, they rarely have definitive meanings.
A trendy word or phrase that is used more to impress than to explain.