The bold, purportedly customer-centric move will likely burnish its brand image.
From the forbes.com
The suit appears designed to burnish his image and recover his financial losses.
From the newsweek.com
Such districts have helped cities burnish their image, and enhance their brands.
From the kentucky.com
It takes a lifetime to burnish away the layers of selfishness that plague us all.
From the washingtontimes.com
Mr. Nunn, a defense expert from the South, would burnish the ticket's experience.
From the toledoblade.com
George Bush's efforts to burnish his presidential legacy led to a venomous row.
From the economist.com
That alone can burnish the image of the things you once thought as detractions.
From the washingtonpost.com
Lotus jackets could further burnish the brand, which stresses textile innovation.
From the online.wsj.com
Another university to make a conscious effort to burnish its reputation is Exeter.
From the independent.co.uk
More examples
Buff: polish and make shiny; "buff the wooden floors"; "buff my shoes"
Polish: the property of being smooth and shiny
(burnished) bright: made smooth and bright by or as if by rubbing; reflecting a sheen or glow; "bright silver candlesticks"; "a burnished brass knocker"; "she brushed her hair until it fell in lustrous auburn waves"; "rows of shining glasses"; "shiny black patents"
Burnishing is a form of pottery treatment in which the surface of the pot is polished, using a hard smooth surface such as a wooden or bone spatula, smooth stones, plastic, or even glass bulbs, while it still is in a leathery 'green' state, i.e., before firing. ...
(Burnishing (metalworking)) Burnishing is the plastic deformation of a surface due to sliding contact with another object. Visually, burnishing smears the texture of a rough surface and makes it shinier. ...
To make smooth or shiny by rubbing; to polish; to shine
(burnished) Polished, made shiny by rubbing (especially with a burnisher)
(Burnished) Applied to colour which is rich, deep and lustrous and carries a distinct bloom.
(Burnished) Induced shine accomplished by ironing the skin.