It serves bread and butter instead of ciabatta, chips instead of fries and a spectacular Brick Lane-style salt beef beigel.
From the independent.co.uk
Beigel Bake is a legendary stop-off for late-night revellers, but you will find queues of varying lengths here whatever time of day you drop by.
From the guardian.co.uk
But more endangered than the beigel is the humble platzel which can be found on Brick Lane but in none of the other beigel shops in the area.
From the guardian.co.uk
More examples
Bagel: (Yiddish) glazed yeast-raised doughnut-shaped roll with hard crust
A bagel is a bread product, traditionally shaped by hand into the form of a ring from yeasted wheat dough, roughly hand-sized, which is first boiled for a short time in water and then baked. The result is a dense, chewy, doughy interior with a browned and sometimes crisp exterior. ...